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2019 Chongqing Longhu Tianjie

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Motif Festival Lights

Artistic lighting installation

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As the overall planning coordinator for the 7th anniversary celebration of Longfor Chongqing Tiandi Street, Night Rainbow conceptualized a spectacular event—the "Return to the Tang Dynasty" grand temple fair! Today, we unveil the highlights of this event, showcasing how we crafted a unique "temple fair brand" for Chongqing Tiandi Street, ultimately achieving the goals of attracting massive foot traffic and stimulating consumption.
Upon arriving at Tiandi Street, the atmosphere instantly immerses visitors in the grandeur of the Tang Dynasty temple fair. At the main entrance of the North Plaza, we erected an 8-meter-tall, nearly 7-meter-wide "Yuzhou" memorial archway to welcome guests from all directions, exuding magnificence. As the centerpiece of the North Plaza, the "Yuzhou" archway features a city-gate design at its pinnacle, flanked symmetrically by countless captivating lanterns. Auspicious koi-flag decorations symbolizing good fortune and festive drum displays frame the archway, creating the poetic scene of "beneath the Yuzhou Gate, gazing upon boundless splendor; lanterns welcoming guests, music rising in harmony." This ambiance promises endless streets to explore and inexhaustible prosperity!
The fountain square at the heart of Tiandi Street, the area with the highest foot traffic, became the stage for the media team's anniversary masterpiece, *The Resonance of Drums*. By integrating LED D-MAX with drumbeats and blending lion dances with 3D mapping, they crafted a majestic artistic spectacle of synchronized drum performances, radiating unique grandeur and charm. The exquisite design, coupled with exhilarating drum music and performances, drew crowds of Chongqing residents to visit and capture the moment.

Key words:

Lighting

Motif Festival Lights

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