Night Rainbow, in collaboration with Trip.com, created an immersive ocean-themed nighttime experience for the Guangzhou Ocean World, deeply integrating technology, art, and ecology. This initiative pioneered a new "day + night" tourism operation model. With four major themed lighting zones and 18 sets of customized lighting installations, the project significantly boosted the aquarium’s daily footfall and secondary spending, redefining the trend of nighttime cultural tourism.
This innovative endeavor not only revitalized the nighttime economy of the cultural tourism sector but also established a benchmark model for urban artistic lighting to empower tourist attractions.
The “Melody of the Sea” interactive piano walkway uses pressure sensor technology to trigger a fusion of musical scales and lighting. Coupled with Lingnan-style dynamic rhythms, it creates an immersive oceanic audiovisual experience
The “Within Reach” futuristic bionic interactive installation, built on a multimodal interaction system, features scenario-based voice recognition and emotional feedback to trigger dynamic lighting effects. It also synchronizes bubble and mist sprays, crafting an immersive fusion of virtual and real elements that makes visitors feel like they are deep under the sea.
“Within Reach”
“Eco Star” features Night Rainbow’s proprietary bionic hexagonal honeycomb structure. With its modular quick-assembly design, the structure allows for multi-dimensional reshaping. When visitors insert discarded plastic bottles, the photoelectric sensor system activates a lighting response, promoting a participatory environmental awareness model.
“Eco Star”
Four Immersive Scenarios Reshape Nighttime Tourism
Scene 1: Immersive Ocean Light Show “Reborn Ocean Wonders” and “Deep Sea Adventure” use the expansive walls of the Shark Lab and a large plaza space. A multimodal digital projection system (laser + AI rendering) brings ocean stories vividly to life.**
Scene 2: Giant Light Matrix Over 4 meters tall, the “Starlight Jellyfish” is a landmark installation of the Guangzhou Oceanarium. It features a bionic, colored dragon-skeleton structure with UV multi-media coating and a high-recognition color and dynamic lighting system, creating an immersive deep-sea light language experience. By incorporating whale and child imagery, we crafted a marine-animal-friendly and child-welcoming atmosphere. Surrounded by glowing light bands and droplet-shaped lighting, the space creates a dreamy ocean ambiance that invites families to linger.
“Whale Dreams”
“Ocean Companions”
Scene 3: Interactive Fun Park “Bubble Fantasy” utilizes Night Rainbow’s self-developed pneumatic sensing system, where participatory breathing interaction triggers dynamic light changes, creating an air-light immersive experience. “Voice of the Ocean,” “Bubble Fantasy,” and “Rainforest Light Leaves” are sensor-equipped, lightweight installations that respond with light shifts when visitors approach—filling the aquarium with delightful surprises!
“Bubble Fantasy”
Scene 4: Scenic Memory Anchors Two installations at the main entrance decode and reconstruct the brand’s DNA, embedding its IP into light art to create symbolic brand memories. This adds a ceremonial touch to the Guangzhou Oceanarium experience.
Entering the “Undersea Garden” feels like stepping into a colorful underwater world—serene, awe-inspiring, and fearless.
The customized photo wall “Trace of Light” enhances visitor snapshots through overlapping projections and lightboxes, becoming a brilliant medium for brand dissemination.
Three Insights for Traditional Scenic Area Upgrades
Technological Iteration Path: Integrating sensors with lighting control systems allows devices to operate autonomously and respond interactively, improving operational efficiency in nighttime cultural tourism。
Revenue Model Innovation: The “day + night” tourism model enables scenic areas to generate nighttime ticket sales, boost derivative product sales, and stimulate surrounding service economies.
Brand Memory Building: Unique visual symbols spark visitors’ “high sharing desire.” Brand memory not only serves as a medium for communication but also ensures the destination’s long-lasting appeal.
Night Rainbow & Shenzhen Baoneng Global Mall join hands with Spanish artist Noemí Ibáñez to bring the whimsical imagination of cats into people's lives through lighting painting.
Baoneng Global Mall
As a key component of light art decoration, lighting painting integrates artistic expression and illumination functions, endowing spaces with a unique charm.
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